Technology has quickly evolved from early analytics tools to data processing and machine learning. Disruptive technology has provided marketers with predictive modeling, personalized content, and dynamic engagement, where before marketers had to rely on their intution and delayed feedback due to a mainly on-way communication (Rusine, 2023). With the introduction of the Metaverse, and other virtual reality technologies in general, it welcomes the next evolution of technology with immersive experiences that is going to change consumer behavior (Buhalis, Leung, & Lin, 2023). Disruptive technologies are being viewed by experts as not only an assisting tool, but an innovation that is bring on new marketing strategies and customer interactions. (Vranica, 2024).